The Milky Beauty Era: Is This Gentle Skincare Approach Truly the Future, or Just a Passing Fad?
The beauty landscape in early 2026 is experiencing a significant, yet subtle, shift. Gone are the days of aggressive, multi-step routines that promised rapid transformations. Instead, a more mindful, skin-health-focused approach is taking centre stage, heralded by the rise of “Milky Beauty.” This trend, championed by influencers and embraced by brands, prioritises gentle, hydrating, and …